Web Design

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Our team of talented web designers use the latest web design techniques to take your business to new heights

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We assist businesses in creating professional websites by doing market research that is tailored to our clients business. We then use this research in every aspect of our web design process to ensure your website not only looks professional, but also ranks well on search engines. Join our web design company and experience how we go the extra mile for your business

What is good Web Design?

Web design sample website

The modern website designer has a wide variety of design tools and user interface standards to help them along the way, but as the web continues to evolve, keeping up with the latest web trends is a daunting task. Even with the invent of CMS's (Content management systems), it can still be difficult to ensure your website is hanging together correctly. In this article, we describe web design and the common web pages found on most websites.

Web design, also referred to as website design or web page design is the skill of creating visual presentation layouts using different technologies such as hypertext that is delivered to a users web browser through the World Wide Web (www). Website design is similar to traditional graphic design, where design elements are placed on a page with different spacing that produces layouts that are visually appealing to the reader. Various frameworks are used to build, maintain and display information on an end users browser. Web browsers have become the most widely used method for sharing and communicating information across a wide set of devices and screen sizes.

Varying levels of different skills and disciplines are required to enable the creation and maintenance of websites. There are various areas which include interface design; web graphic design; authoring, user experience design; and search engine optimisation. 

Web design partially overlaps web engineering in the broader scope of web development, and website designers are expected to be aware of website usability and up to date with web accessibility guidelines. Web programming is the skill of coding and constructing the server side of a website, while web design uses technologies to construct the front end of a website. Read more.

The basics of creating a website

Each web page on a website is designed with various scripting languages such as HTML and/or Java Script, and stored on a web server as separate files. These web files all have their own web URL's so that they can be accessed and downloaded from a web server using a web browser. Web pages are typically linked together using a navigation menu containing hyperlinks that allow the user to navigate to a particular web page. A website design consists of text and images arranged on the web page to create layouts that are appealing to website visitors. The main web page of a website is known as the Home page, and most websites also contain an About Us and Contact Us page. 

Common pages found on a website

A typical website consists of a number of common web pages. In the sections that follow, we describe the most popular website pages

Home page

A website home page is the first website page a visitor to a website will see. The home page is used to provide navigation to other pages on the site by providing links to other pages and articles. Some home pages may list recent articles, top stories, contain search boxes or simply display marketing material for the purpose of selling products. Some shopping websites, also known as eCommerce websites, display rows and columns of products on their home page. All the elements on the home page can be used to create stunning website designs that can convert visitors into paying clients.

Splash page

A splash page, also known as a splash screen is the front page of a website that displays before the home page. A splash page typically does not provide much content, but presents visitors with an offer or background information for what the site is about. Web designers use splash pages in their portfolios to impress potential clients. Website owners, typically make use of Splash Screens to draw a visitors attention to their latest products. Splash screens generally provide no navigation options, except for entering the website, and should be avoided unless you are trying to protect content of the website or ensure a visitor accepts a disclaimer.

Landing page

A landing page is a single web page that appears after clicking on a search engine's search result or an online advertisement. The landing page will usually display a sales message which is an extension of the advertisement, search result or link. Landing pages are mostly used for lead generation. The conversion rate is determined by the actions taken by a visitor within the landing page. Landing pages are mostly linked to campaigns such as social media campaigns in order to enhance the effectiveness of the advertisements.

The goal of a landing page is to convert site visitors into leads or sales. For leads, the landing page will include a contact method for the website visitor to contact the company (phone or contact form). For sales, the landing page will usually have a link to a product or shopping cart. The success of a landing page is measured by determining the click-through and conversion rate of the page to determine how effective the advertisement was.

Contact page

A contact page is a page created by a web designer for use by a visitor to contact the website owner or company. The page often contains one or more of the following items: A contact telephone number, mailto link (not widely used as this can attract spam) , address of the company, a map indicating the physical location and a description of how to get to the premises. The page normally also contains links to social channels. Most contact pages contain fields where a visitor can fill in their name, subject and a message so that an email can be sent to the website owner or company.

About us page

This page is normally  a highly underrated page. It's one of the pages where you are able to tell your own story of how your business was created or how you got to where you are at. After a visitor lands on the home page, the next page to be visited is normally the About Us page. A visitor who is interested in what you have to offer or say, seeks out credibility - They are looking for something that stands out and convinces them that they are dealing with a real company and a credible website. Good stories make your brand feel "more human" and provide context and meaning to your product. What’s more, good stories get stuck in a visitors mind, which means people are more likely to connect with them and pass them on.

What is responsive design?

It's a fact that more people search for your business using their mobile phones than they do using their desktop computer. This all started to shift in 2014 where in the USA, mobile usage exceeded desktop. With more visitors interacting with your website from mobile devices, there really is no choice other than to build for mobile. This feature is often referred to as a mobile friendly website. Your website design company must build your website on a platform that allows your website to function across multiple devices such as phones, tablets and desktop computers. A website is expected to display across multiple screen sizes and display types.

How do I check if my website is mobile friendly?

A quick test that you can perform from your desktop web browser involves the following steps: Visit your website on your web browser with the web browser window maximized to full screen. Now drag the window smaller until the window looks like the size of your mobile phone's screen. While doing this, you should notice all the content shift so that it fits into the smaller window without having to scroll to the left or right. If you see scroll bars allowing you to scroll left or right, your website is not mobile friendly.