The most common web pages found on a typical website are the home, products or services, blog, about and contact pages. Web pages are typically linked together using a navigation menu containing hyperlinks that allow the user to navigate to other web pages. The main web page is known as the home page and a website can function with only this page.
Each web page on a website is designed with various scripting languages such as HTML and/or Java Script, and stored on a web server as separate files. A web page design consists of text and images arranged on the web page to create web design layouts that are appealing to website visitors.
Website pages are an important part of the overall web design process and a web designer should ensure the correct types of pages are used, and more importantly, that their function aligns with the objectives of the website.
In the sections that follow, we describe the most important web pages that all websites should have.
The website home page is the first and most important website page a visitor will see. It needs to quickly convey the objective and purpose of the website within the top section of the page (above the fold). Too much text above the fold will reduce your conversion rates. When a user enters keywords into a search engine, they expect to find relevant websites, and thus your home page needs to be relevant to their search.
Search engines track the bounce rate of a website so take care to ensure your home page gives the user what they are looking for.
The home page is also used to provide navigation to other pages on the website and normally has the menu displayed at the top of the page. Some home pages may list recent articles, top stories, contain search boxes or simply display marketing material for the purpose of selling products.
eCommerce websites display rows and columns of products on their home page.
The goal of your home page is to attract and encourage user action so that you can convert visitors into paying clients.
Most importantly, your home page should include a call to action button so that a visitor can take action, for example, sign up or view products and services.
Products and Services page
This page is used to showcase your products and services. Visitors will normally only click through to this page once they feel they trust the website. This page needs to convert a visitor to a paying customer. This page needs to use minimal design so that it does not distract visitors from the products or services on sale.
Your product descriptions need to highlight the benefits of the products and services which will ensure they speak to the visitors need. Product images play a crucial role on this page. Ensure you upload clear images with multiple angles of the product. Remember that the visitor cannot physically touch the product so you need enough images to ensure they get as much of a shopping experience as possible.
A contact page is a page created by a web designer for use by a visitor to contact the website owner or company. The page often contains one or more of the following items: A contact telephone number, mailto link (not widely used as this can attract spam) , address of the company, a map indicating the physical location and a description of how to get to the premises. The page normally also contains links to social channels. Most contact pages contain fields where a visitor can fill in their name, subject and a message so that an email can be sent to the website owner or company.
About us page
This page is normally a highly underrated page. It's one of the pages where you are able to tell your own story of how your business was created or how you got to where you are at. After a visitor lands on the home page, the next page to be visited is normally the About Us page. A visitor who is interested in what you have to offer or say, seeks out credibility - They are looking for something that stands out and convinces them that they are dealing with a real company and a credible website. Good stories make your brand feel "more human" and provide context and meaning to your product. What’s more, good stories get stuck in a visitors mind, which means people are more likely to connect with them and pass them on.
Your blog page is a great way for you to engage with your readers. You can feature useful articles, tips, latest trends and products. Blogs allow you to enable reader comments which can provide useful feedback on your blog topic. You will also have the opportunity to respond to visitor comments.
A successful blog will capture a readers attention and allow you to position your brand with the reader. Membership blogs allow you to give back something special for members in that you can provide blog content tailored for members only.
Most importantly, a blog allows you the opportunity to share your expertise by writing top quality content that is tailored to your visitors interests. As your blog matures, you can become known as the expert on a specific set of topics.
Avoid using your blog to sell products and services as visitors can find this distracting and may leave your blog. Instead, offer your readers insightful information that cannot be located anywhere else. In conclusion, top quality blog content will attract and retain readers.