What are Backlinks?

What are backlinks


Backlinks are an essential element of SEO and are used to improve the search engine ranking of a website. In short, a backlink is an incoming link from one website to another. A backlink is also often referred to as an “inbound link” or “external link.” For instance, if you were to click on a link from a website or blog post and be directed to another website, this is an example of a backlink.

The idea of backlinks has been around since the early days of the internet. Originally, they were used by websites and blogs to link to other relevant documents or web pages. This allowed search engine crawlers to navigate through a website, discover content, and rank the website according to relevancy. As webmasters began to see the positive effects, they started to build more of them on their websites to improve their rankings.

Today, backlinks are still a major factor in SEO, and are used by webmasters and businesses across the world. Aside from contributing to SEO, they can also be used to increase the visibility and authority of a website. When they are created from reputable and high-quality websites, they can be a great way to get more exposure for your brand. Additionally, backlinks can be used to create relationships with other websites in order to increase referral traffic to your website.

Benefits of Backlinks for SEO Purposes

The primary benefit of backlinks for SEO is that they contribute to search engine rankings. When webmasters create them on their website, it tells search engine crawlers that the content is of value and worth considering when determining a website’s rankings. Additionally, they can help to increase the visibility of a website. A website with more backlinks from authoritative websites typically gains more attention from search engine crawlers. This can help to boost a website’s rankings and result in more organic traffic.

Backlinks can also be helpful for building relationships with other websites in order to increase referral traffic. By creating relationships with other reputable websites and providing backlinks, webmasters can gain access to potential new customers or readers. Additionally, they can be used for branding purposes to increase a website's overall visibility and authority.

Backlinks are also beneficial because they can be used to target specific keywords and phrases. By creating backlinks with anchor text that includes a particular keyword, it can help to improve the ranking of the website in terms of that particular keyword. This can ultimately help to drive more targeted traffic to a website and ultimately increase conversions.

In conclusion, backlinks are an important element of SEO and are beneficial for a variety of reasons. From helping to improve rankings in search engine results to creating relationships with other websites and helping to attract more referral traffic, backlinks can be an effective way to increase the visibility and authority of your website.

Types of Backlinks and How They Work

There are several different types of backlinks and how they work depends on the type of backlink being used. The most common type of backlink is a dofollow link. A dofollow is created when a website links to other websites and passes on page rank or link juice. This type of link enables search engine crawlers to crawl the website, index the content and improve the search engine ranking of the website.

NoFollow links are another type of backlink that does not pass on page rank or link juice. NoFollow links are often used when linking to articles or websites with content that is not related to the topic or could be considered as spam. This type of backlink does not boost the search engine ranking of a website, but it can still generate traffic to a website via referral links.

Finally, there are also UGC (User Generated Content) backlinks, which are created when content is shared by users on social media. These types of backlinks do not necessarily improve a website’s rankings, but they generate more exposure and exposure means leads which can help a website.

In summary, there are several types of backlinks which each work in different ways. Dofollow links are the most common type and help improve a website's search engine ranking. NoFollow links are used when linking to articles or websites that are unrelated to the topic and do not improve the search engine rankings. Finally, UGC backlinks are created when content is shared on social media, and while they do not help to improve rankings, they can boost exposure and generate leads.

How To Build and Anchor Backlinks

Building backlinks requires a thoughtful approach and understanding of the link building process. One of the best ways to get backlinks is to create great content that is relevant to your industry. When content is informative and engaging, other websites or blogs are likely to link to it. Additionally, website owners can reach out to other relevant websites or blogs and request to be linked to or contribute guest blog posts.

Another way to build backlinks is to use anchor text. While placing backlinks, it is important to ensure that the anchor text contains the most relevant keywords for the topic. This means that when search engine crawlers crawl your website, they will be able to determine more accurately what your website is about. Additionally, by optimizing the anchor text of backlinks, it can help to improve the rankings of a website for certain keywords.

Finally, a website owner should also seek to build brand mentions as well as backlinks. When other websites or blogs mention your brand but do not provide a link to your website, this is known as a brand mention. This helps to increase the visibility and reach of your website and can also translate into backlinks over time.

In conclusion, there are several ways to build backlinks. Creating great content, requesting links from other websites, optimizing anchor text and building brand mentions can all be effective ways to increase the number of backlinks to your website. By following these tips, a website owner can effectively build backlinks and improve the search engine rankings of their website.

Best Practices for Building Backlinks

Backlinks are an essential element of SEO and are used to improve the search engine ranking of a website. In order to get the most out of link building, there are several best practices which every website owner should be aware of.

First and foremost, it is important to focus on creating quality backlinks. This means building backlinks from reputable websites and linking to websites that contain relevant and engaging content. Additionally, website owners should keep track of the website’s backlinks and ensure they are all working properly. If a website contains broken backlinks or backlinks from spam websites, it can negatively affect the search engine rankings.

Another important best practice is to vary the anchor text when placing backlinks. By using a variety of keywords or phrases when creating anchor text, it can help to improve the rankings of a website for more specific keywords and terms. Additionally, website owners should seek to create relationships with other websites in order to increase referral traffic and build brand awareness.

Finally, website owners should also be aware of any spammy link-building practices. This includes buying backlinks, and creating backlinks from link farms or sites that are irrelevant to your topic. These tactics can be seen as “black hat” SEO practices and can result in penalties from search engines like Google.

In conclusion, link building is an essential element of SEO, and there are several best practices that website owners should follow. From creating quality backlinks to avoiding spammy link-building practices, webmasters should strive to create strong and reputable backlinks that improve the search engine ranking of their websites.


In conclusion, backlinks are an essential element of SEO and are used to improve the search engine ranking of a website. With the correct link-building tactics, website owners can boost their rankings and improve the visibility of their websites. From creating backlinks from reputable websites to optimizing anchor text, there are several steps that need to be taken in order to effectively build backlinks. Additionally, website owners should always avoid any “black hat” tactics and focus on creating quality backlinks that are both relevant and engaging. By following the right steps and best practices, website owners can effectively create backlinks that will improve their website’s search engine rankings and visibility. If you need help creating high quality backlinks, browse our website maintenance packages which include link building services.

About the author Jason

"I care about creating great websites that not only look good, but also serve a purpose"

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