Organic Search Engine Optimisation
Organic Search Engine Optimisation
Organic search engine optimisation is the process of enhancing your site so that it is visible on a search engines “un-paid” (organic) search results. The higher the ranking (the closer you are to the first page on a given google search), the more frequently your web site will appear in search results. By appearing more often in results, your web site will receive more organic (free) visits.
A search engines job is to ensure that when a user types in a search term (keyword) that it serves the most relevant content to its user. The more relevant the content, the more often the user will use the services provided by the search engine. In order for a search engine to accomplish this goal, its scans your content to validate how relevant the content is to the search keywords entered by its user.
Therefore the more relevant your organic optimisations (web site content improvements) are to the search keywords of a search engines user base, the more organic (free) visits you will attract to your site.
Before we dive into organic SEO, lets walk through the options available for attracting new clients to your web site
1. Create Google Adwords advertisements that display on Google searches to attract more clients. This can get expensive if your market (certain search keywords) is very competitive. Note however that many markets are well priced and are therefore not expensive. Important: If you want your website instantly visible on Google search then this option is the fastest for marketing your products and services. We highly recommend this option. Read more
2. Create back links to your website. Back links (links from other web sites to yours) are another method used by a search engine to determine the relevance of your web site to its user base. This is one of the most important methods of increasing traffic to your website. Read more
3. Place advertisements on “free” or “paid for” on-line business directories. There are many free business directories on the internet where you can place advertisements. You can also pay for advertisement space on a “paid for” business directory.
4. Create a high quality web site that is rich in text content and relevant to your target market. This method is not guaranteed, and can take weeks before you see results. If you do however manage to get on the first result page of Google, you will receive free visits to your web site which can improve your sales. This process can take weeks & months to achieve if your market is competitive (other competing websites) and requires constant work such as adding new articles & blogs to your website. You can either add this content yourself, or we can add this for you (please chat to us about the costing on this).
5. Use FaceBook, Twitter, Instagram and YouTube to create social awareness about the products and services that you offer on your web site. When creating content on these platforms, it is advisable to create back links to your website when posting a blog or tweet – This will improve your organic SEO and bring traffic to your website.
6. Advertise your business and web site on “Google+” This is a free offering from Google that allows you to post articles & blogs which you can link back to your website.
7. Register your business on “Google My business” and add your physical address (which will need to be verified by Google) – This can improve your local (country/area) search results. E.g. When someone searches for a product or service near them, Google will serve your Google My business page to them. E.g. When “Water supplier in Randburg”
The above options are all available to you when trying to increase visits to your web site. You can either implement all the options above or only some. Implementing all of the options above will improve your rankings and give you the edge over competitor websites that have not implemented any of these suggestions.
Google Adwords allows you to skip the “organic optimisation” process, and instead of working at optimising your web site, you can pay Google to divert traffic (clients) to your web site. Many of our clients have found that the cost of Google Adwords in effect pays for itself. – E.g. They sell more products and services than what they are paying to convert the client.
This article is aimed at the organic optimisation of your site, where we will show you how to optimise your site so that you can obtain free organic visits. Performing these optimisations is HIGHLY recommended if you are serious about your business.
Lets get started…
Your organic results are influenced by the following factors:
- The quality of the content on your web site – Well written text content that is relevant to your products and services is important.
- The volume of content on your site – Generally content rich web sites (more text content) are favored over sites with little content.
- The quality of your web page URL’s. For example: www.mywebsite.com/water-sanitiser-products.html – This is an example of a good URL. A bad URL would be: www.mywebsite.com/products.html – This URL is not very descriptive.
- Images with descriptions – Web pages that contain images should contain descriptions.
- Meta description – This is a description that is also hidden in the html code of a web page – Search engines can locate this description. Our search engine optimisation tool allows you to easily configure this using an editor.
- Back links – These are links to your web site from other web sites. This indicates to search engines that your site is more relevant to its users in that people are linking to and talking about your web site.
We have tried to make it as easy as possible to configure the above settings with a SEO tool that is available on each of your web site pages. Each page is scored individually and the sum of all page scores will affect your organic ranking!
This effectively means that a search engine ranks each individual page, then adds up all the scores across all your web site pages, then gives you an overall web site score. The better your score, the closer you will be to the first result page on the search engine.
Important: You must use the keywords that you researched during the “Keyword research” guide – Do not try to optimise your organic ranking if you have not done keyword research – It is not a good idea to guess what keywords your clients are typing in the search engine…
Why are organic optimisations not guaranteed?
There are many other web sites making similar optimisations to try and get on the first page of a search engine so the competition is high. You are simply at a disadvantage if you don’t make any optimisations. Small tweaks in your text content can make a big difference. Sometimes its difficult to know exactly why you are getting a higher or lower ranking.